All About the Importance of Proper Naming in the iGaming Sector

Like every other business, naming online casinos does not follow clear rules. Names can be as conventional or unconventional as the gambling platforms’ owners wish. While everyone knows how important a brand’s name is, we don’t think online casino operators spend a lot of time analyzing how to name their brands.

While some names have a story behind them, others are a play on words, past events, or commonly occurring features in iGaming. We can only sometimes tell how a name came to be. Let’s take the Vulkan Vegas casino as an example: at first glance, we can notice some similarities and assume that this platform was called after the popular Vegas strip, where casinos are open all day round. As usual, much of this is speculation. We cannot truly account for how all the brand titles come to be, but we can offer some insights from our findings to put you on the right track.

The Branding Process

If you know anything about brand identity across any industry, you’ll understand why a business title is a huge part of branding. Effective branding involves creating a public image that showcases the casino’s personality and reputation. Knowing your target audience would help you fine-tune the brand image with which you present the business. It goes beyond just a name. The logo and slogan also add to the brand.

Naming is significant in a business’s success because it is often used as a marketing tool. The more memorable the brand name, the better it will attract players. With proper content and social media marketing, a casino’s name can take it far, putting the business in front of potential players. They’ll want a taste of the experience, especially if the title and slogan point to an exceptional one.

Inspiration Behind Names

There are multiple sources where a moniker could come from. Whether it’s a theme or location, names don’t just appear out of thin air! Or maybe they do when you’re singing in the shower (can we conclude that a cold shower inspired some ridiculous titles?). Casinos have evolved with naming conventions. Themes are constantly changing, from Western and luxurious to brand-building and bizarre. One thing is common across the naming styles: every title carries an aura that reflects the potential experience on the platform.

Before we go any further, let’s provide common tips for naming conventions. We can’t say every gaming platform follows these tips, but that’s how it usually goes for other businesses.

Here are the top commonly considered tips:

Follow the guidelines for the licensing jurisdiction: You must follow the rules of the country where your business has its headquarters. Each county has its rules that operating businesses must uphold before they can be registered;

Do not mimic your competitors: Many believe a moniker similar to a big competitor’s would attract more users. That’s rarely the case, and a distinct name is more often than not the way to go;
Think of an easy-to-remember phrase: How often do you come across a casino with a name that is difficult to spell or pronounce? Operators typically use short words or easy phrases because players are likelier to remember the brand if the name flows easily;
Consider the consistent branding strategy: An interesting feature most online casinos possess is the ability to brand their business according to its name. Casinos with names like Mr. Bet, which refers to an entity, often make that imaginary character a part of the charm of their website, welcoming gamblers to play with Mr. Bet in this case. Others with names that loosely translate to things like wealth or adventure use the same theme in their designs and interfaces, providing a more immersive feel for their users. It’s one of the most exciting features we noted players tend to enjoy;

Create a web-friendly naming: In this Internet age, it is important for every business to have an online presence. Now imagine owning a casino named “Porters” but using a domain name like “Porterers” because the preferred domain is unavailable. This is why market research is necessary before making significant decisions about your company.

The Naming Game

Naming is not as simple as we sometimes assume. A casino’s name is a part of its overall brand and supports the branding process. Users form strong first opinions based on names, and we all know how hard it is to change the first impression. Casinos with overly unserious names may be considered too silly or even illegal, while those with too serious names may be perceived to have harsh requirements and restrictions. What has your online gambling experience been so far? What fun names have you encountered, and which put you off completely? Tell us in the comments.