Cocoa Cola were left ruining their losses after Cristiano Ronaldo pushed aside bottles of the product during a press conference in the ongoing Euro 2020.
Following Ronaldo’s removal of Coca-Cola bottles, the company’s market value was slashed by $4 billion.
In a video (credit Money Control)that has since gone viral, the 36-year-old Juventus striker picked up a bottle of water instead saying “Agua!” in Portuguese, seemingly urging people to choose water over aerated drinks.
The Sun reports Coca-Cola’s share price promptly dropped from $56.10 (£39.80) to $55.22 (£39.19).
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At one point during the day 1.6 per cent of the company’s value had been wiped off – although there was a late recovery, with the price back up to $55.44 (£39.38) at closing.
Ronaldo, 36, has a famously strict diet and avoids sugary foods, eating clean up to six times a day to maintain his incredible physique while he ages.